Tag Archives: eugene m schwartz

An amazing read for any copywriter…

18 Apr
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As I was trawling through my daily dose of inspiration I came across this article recommended by a friend of mine…this is well worth a read.

It is from a book called ‘Breakthrough Advertising’ by Eugene M. Schwartz. It’s quite long, but well worth the read.

I would love to hear your thoughts on this.

You can read it online at


Have a happy copywriting day!