Brochures – Corporate and Consumer

I have been involved in a number of brochures, both corporate and Consumer…here are some examples of my most recent work.

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National Heritage Council Brochure

Section 3 – Liberation Heritage of South Africa
a) What is Liberation Heritage?
Liberation Heritage is all about celebrating the immense struggle that our forefathers, heroes and heroines fought for and has a huge impact on how life is today. They fought long and hard for the freedom of our people. History has often been presented from a colonial view and hasn’t taken into account the struggles of us as a nation against apartheid. It is a symbol of triumph for us as humans against all the odds.
Liberation Heritage is a very important theme for us as people and is a big focus for the NHC over the next couple of years. There are certain values that go with the liberation struggle and our heritage. These are:
• Historical value – our history is all about struggles and eventually liberation from an apartheid government. There are numerous heritage sites which recognise the history for example prisons and Constitutional Hill to name a few.
• Social and spiritual value – our spirituality is seen in churches, shrines, memorial gardens and burial grounds among others. These are a reminder that these people didn’t fall in vein.
• Artistic value – the arts were used to expose and express oppression through books, films, songs, theatre and dance.
• Reconciliation value – the Truth and Reconciliation Commission was created to give closure to people who were wronged during the apartheid era. It was about social cohesion, tolerance and peace to our rainbow nation.
The social memory and oral traditions are important in remembering the struggles and the values that lead to our freedom as a nation. These shaped the process of peace and democracy. Our memorials, monuments, graves, prisons and the sites of massacres are reminders of oppression, resistance and ultimately triumph.
b) Conservation and Heritage – Managing our heritage
Heritage is a legacy of the past, and what we live with today and pass onto future generations. South Africa has a unique cultural and natural heritage that needs to be conserved.
Our cultural heritage includes rock paintings, artefacts, structures of cultural importance, burial grounds and graves, fossils, shipwrecks, traditional languages, traditions and community structures.
Our natural heritage is our unique biodiversity which includes plants, animals and landscapes. Our protected areas and national parks are there to protect this heritage.
Conserving our heritage
Our cultural and natural heritage is unique and must be conserved to pass onto generations to come. You, as part of the new generation have a responsibility to protecting our heritage by ensuring that areas of heritage are not damaged or destroyed and passing that information onto your communities and your future children.
So, how do we go about conserving our heritage?
• Understanding and telling your communities about the value of the heritage and why it needs to be conserved.
• Areas of cultural or natural importance are investigated and all the information is recorded.
• Next the cultural significance is determined – how much value is there in the site or the practice?
• Everyone gets a chance to say their piece – when a heritage site is investigated your community and various other organisations are consulted for their input.
• The idea is to try and not interfere with the site or place too much to ensure that the heritage is conserved.
• Plans are put together on how to manage and maintain the heritage moving forward.

Section 4 – What is heritage
a) The South African context
Our heritage dates back thousands of years. The first indigenous people to inhabit South Africa were the KhoiSan people. They occupied this land long before the Europeans colonised us. With our dark apartheid years, our cultural heritage was not balanced, and in many instances was actually discouraged. The cultural and natural heritage that was celebrated was colonial and didn’t celebrate our traditional communities. With the first democratic elections in 1994, and the election of Nelson Mandela as president, came a new understanding and need to celebrate our true heritage as a nation. With this came new legislation, The National Heritage Resource Act no 25 of 1999 (NHRA) and this redefined heritage as:
• Places, buildings and structures;
• Oral traditions or living heritage – what is passed down from generation to generation;
• Landscapes and natural features which have a archaeological or paleontological history;
• Geological sites which are culturally or scientifically important;
• Ancestral graves or burial sites including royal and traditional leaders graves, people’s graves who died as a result of conflict, human remains or graves declared as heritage sites by the minister;
Sites are considered culturally significant if:
• They are important to your community;
• They are rare or endangered;
• They can contribute to our understanding of cultural or natural heritage;
• They have important features in a particular class of natural or cultural heritage;
• They are important in a particular characteristic valued by your community;
• They are important as they have shown a particular creative or technical achievement;
• They have a very special association with your community for spiritual or cultural reasons;
• They have a special association with your community that is relevant in your lives or your work;
• Any sites that are related to our history or slavery.

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