Proofreading…why is it so important?

5 Jan

Proofreading is a critical part of your marketing activities…below I give some examples of why it’s so important. At the end of the article I’ve included a poll about how you feel when you see errors from various organisation – please take the time to let me know your thoughts.

Having been in marketing for a long time, I have certainly had my fair share of missing a couple of errors in marketing collateral. What’s worse is the fact that it was in a magazine that went to over 8,000,000 people! I know this might sound strange as I am now a copywriter and proofreader…however it is almost impossible to proofread your own work. When writing your own content you know what you are saying and for this reason your eye reads what it knows is going to be there. After seeing this in action a couple of times, I realised how important it was to get a second set of eyes on everything that I had written.

However, when you are proofreading someone else’s work, you are fresh to the content and it is really easy to pick up errors. Having error free documents or copy is critical to maintaining an overall positive reputation with your clients and potential clients. When I see errors in magazines, advertising or anywhere else for that matter, it makes me doubt the professionalism of a particular organisation…I know that I am not the only one as many of my friends will mention this too.

I was watching a TV ad for a major retailer two days ago and they had spelt January as Janruary…spot the mistake! Overall it leaves a bad impression.

So, next time you take on a project whether it’s marketing collateral, training manuals, website copy, blogs or anything else for that matter that includes the written word, make sure you get it proofread. You can either get a colleague to do it, or of course use a professional proofreader that is trained and well versed in the English language.


2 Responses to “Proofreading…why is it so important?”

  1. sjccopywritingsolutions January 11, 2013 at 2:19 pm #

    I couldn’t agree with your assessment more. I even employ a trick where I put something I have written away for a day or two before trying to proofread it. This strategy does reduce the number of errors, but things still slip by. The only effective method I have found is to employ an editor who has the responsibility of checking my work. For the more critical projects, several individuals on my team will review and make changes to improve the final product.

    • capetowncopywriter January 11, 2013 at 2:46 pm #

      Hi Susan, thanks so much for stopping by. You are so right…I have to tamper my enthusiasm with reality! Everything must be checked. As you say, the larger projects demand more resource and time! Thanks for your tips!

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